Posts by HeatherAdmin

They say permission-based e-mail campaigns are 10 times more effective than direct mail campaigns. Our clients can’t argue with the results: 30-40% open rates…more click-throughs to content at websites/microsites and, most importantly, an extremely cost-effective and measurable way to target audiences anywhere, all the time. No wonder our eNewsletters, invites, and new product announcements are…

We’re delivering higher click-through rates and increased conversions for clients like Northwest Bank with digital targeting and retargeting campaigns in partnership with Pandora, Comcast, and other electronic and social media platforms. We’re reaching our demos with pinpoint accuracy to help drive traffic to important website content at a fraction of the cost of traditional media.…

Gleason gets it. With time, and attention spans, shorter than ever, print advertising of even the most technical product has to get right to the point. An inviting new Gleason ad campaign promises not to waste the reader’s time, with simple, bold visuals, compelling messaging – and a strong call-to-action that takes customers right to…

Sycamore Precision is a producer of high-quality precision parts with one of the most modern and productive machine shops anywhere in Illinois.   But you wouldn’t know it from their old, first generation website.   The company invests millions in ultra-modern machine tools, coordinate measuring machines and skilled people; so spending a relative few dollars on a…

Outdoor isn’t for everybody. But it can be a highly effective medium for reaching a broad consumer demo and when tied to other, more targeted campaign elements. Our outdoor campaign for Miller Eye Center is driving more traffic to the website and phone banks with a simple, compelling message that attracts attention and hits the…

Reports of radio’s demise are greatly exaggerated. Sure, we’re buying more Pandora now to deliver an exceptionally well-targeted message to a precise demo, but the creative approach is still the same as it was when Orson Welles performed War of the Worlds on the radio in 1940: create spots that cut through the clutter and…

Expectations are high when customers visit the Gleason booth, whether at IMTS in Chicago, EMO in Hannover, Germany or CIMT in Beijing. Gleason is, after all, the leading producer of machines and tooling technologies for the production of gears. Customers visit not just to see the latest products, but also to be intrigued, entertained, wooed…

Wherever high precision gears are needed, in everything from fuel pumps to jet fighters, hand tools to helicopters, racecars to the Mars Rover, you’ll find Forest City Gears at work. ‘Excellence Without Exception’ is both theme and mission, driving all the company’s processes – including marketing. Few ad agencies are well suited for operating in…

Most manufacturers have amazing stories to tell about how their products are working better, lasting longer, producing better results. Yet, few of these great publicity – and content — opportunities ever see the light of day. Telling technical tales that other agencies won’t touch separates Hayes Marketing from even the very largest of our competitors.  …