Advertising ‘The Power of Yes!’

Northwest Bank the Power of Yes

Growing a regional bank’s marketshare in the extremely competitive financial services environment is a tough challenge. Hayes Marketing is helping Northwest Bank win the hearts and minds of new consumer and commercial customers by re-inventing its brand and closely associating it with customers’ most important aspirations and values. Fun, eye-catching print campaign elements help convey the new ‘The Power of Yes!’ theme.

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