Turning Up the Radio

Reports of radio’s demise are greatly exaggerated. Sure, we’re buying more Pandora now to deliver an exceptionally well-targeted message to a precise demo, but the creative approach is still the same as it was when Orson Welles performed War of the Worlds on the radio in 1940: create spots that cut through the clutter and engage the imagination; get audiences nodding and laughing in agreement; and compel them to take immediate action (once they’ve pulled over and put their car fully in park).   We think you’ll relate to Northwest Bank’s Power of Yes! spots.

Turn up your radio campaigns. Contact Hayes Marketing