Portfolio

Eye-Catching Outdoor

Outdoor Advertising Rockford IL

Outdoor isn’t for everybody. But it can be a highly effective medium for reaching a broad consumer demo and when tied to other, more targeted campaign elements. Our outdoor campaign for Miller Eye Center is driving more traffic to the website and phone banks with a simple, compelling message that attracts attention and hits the…

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Turning Up the Radio

Radio Advertising

Reports of radio’s demise are greatly exaggerated. Sure, we’re buying more Pandora now to deliver an exceptionally well-targeted message to a precise demo, but the creative approach is still the same as it was when Orson Welles performed War of the Worlds on the radio in 1940: create spots that cut through the clutter and…

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Raising the Bar at Tradeshows

Tradeshow Advertising

Expectations are high when customers visit the Gleason booth, whether at IMTS in Chicago, EMO in Hannover, Germany or CIMT in Beijing. Gleason is, after all, the leading producer of machines and tooling technologies for the production of gears. Customers visit not just to see the latest products, but also to be intrigued, entertained, wooed…

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A Brand-Building Brochure for Land, Sea, Air and Space

Brand Building Corporate Brochure

Wherever high precision gears are needed, in everything from fuel pumps to jet fighters, hand tools to helicopters, racecars to the Mars Rover, you’ll find Forest City Gears at work. ‘Excellence Without Exception’ is both theme and mission, driving all the company’s processes – including marketing. Few ad agencies are well suited for operating in…

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TV That Works – Seeing is Believing

The new TV campaign for Miller Eye Center features actual cataracts patients telling their amazing stories about the revolutionary new ReSTOR® implant lens technology – available only at Miller Eye Center.   Who could be better spokespeople for Miller than the patients seeing great results?   Better yet, Hayes Marketing leverages its media buying clout to add…

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Telling Great Technical Stories

Telling Great Technical Stories

Most manufacturers have amazing stories to tell about how their products are working better, lasting longer, producing better results. Yet, few of these great publicity – and content — opportunities ever see the light of day. Telling technical tales that other agencies won’t touch separates Hayes Marketing from even the very largest of our competitors.  …

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Brand Aid for JL Clark

JL Clark Powerful Packaging

Specialty packaging leader J.L. Clark doesn’t just produce packaging – it helps build brands, for everything from cosmetics to candy, Burt’s Bees to Band Aids. Capturing, and communicating, the unique essence of this great company had never been done — until Hayes Marketing helped re-invent the brand. J.L. Clark’s award-winning “Powerful Packaging” image brochure is…

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Advertising ‘The Power of Yes!’

Northwest Bank the Power of Yes

Growing a regional bank’s marketshare in the extremely competitive financial services environment is a tough challenge. Hayes Marketing is helping Northwest Bank win the hearts and minds of new consumer and commercial customers by re-inventing its brand and closely associating it with customers’ most important aspirations and values. Fun, eye-catching print campaign elements help convey…

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Outdoor that Rocks n’ Rolls

Northwest Bank Outdoor Advertising

Outdoor advertising is changing. Attention spans are shorter and traffic never stops moving. New digital boards make for a more appealing visual experience for the viewer – and a more effective medium for the advertiser. We take advantage of digital for Northwest Bank’s The Power of Yes! Campaign, with eye-catching boards that can run sequentially…

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More Subscribers to Gleason Solutions Magazine

Gleason Solutions

  Print’s not dead, and people haven’t stopped reading. Not if reaction to our most recent corporate magazine is any indicator. Hayes Marketing publishes Gleason Corporation’s Solutions magazine to target thousands of prospective customers hungry for new gear manufacturing solutions. It’s riveting, cover- to- cover reading if, like most of Gleason’s customers, you’re into gear…

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