Hayes Marketing Services, Inc. was founded in 1987 on the premise that even the largest companies could be won over by a small agency that delivered outrageously great service, creativity and results. We found that we could indeed compete with much bigger agencies by reacting faster, working smarter and costing less. Today, some of our clients are among the world leaders in their respective fields, even including several Fortune 500 companies with annual sales exceeding $1 billion.
But maybe you’ve still got some questions. Go ahead, fire away…
Q: What can you do that the agency down the street can’t? After all— aren’t all agencies created equal?
A: Hayes Marketing has carved out a small, very successful niche where we know the products, the markets, the players, and can respond quickly and efficiently—with a fraction of the startup time and cost associated with our competition. In short, you can spend months educating (and paying) a new agency—or begin to see results immediately with Hayes Marketing.
Q: Yes, but past experience has shown that agencies are a luxury we can’t afford. How much is this going to cost?
A: Most larger agencies are like dinosaurs: too big to react quickly, too expensive to “feed” on a regular basis and, well, less imaginative than you would expect given their size. By any industry standard, Hayes Marketing is remarkably affordable and easy to work with. You buy what you need, when you need it, usually on a purely project basis. And while most agencies take a time-honored approach closely akin to saturation bombing—expending vast resources in hopes of eventually hitting something—Hayes Marketing prefers the surgical strike.
Q: Say we want to move forward with Hayes Marketing. What can you do for us immediately? After all, we already have a plan in place...
A: Double or triple the number of editorial pages you’re getting in trade publications. Make your ads stronger. Leverage your media buy for all kinds of value-added. Put your website on the map. Generate many more high-quality leads. Help create messaging that tells a powerful and compelling story about your brand. Help coordinate all aspects of the marcom program and recommend ways to build the brand and restore it to its rightful place at the forefront of it’s class.
Q: You have my attention. What’s the first step?
A: We’ll need to learn a lot more about you and your marketing objectives, what’s in the pipeline, how your distribution channels work, and what the competition is up to. We’re starting with some assumptions, but very little fact. But one thing we do know: we’re up to the challenge.